“We aim to help brands, companies and manufacturers discover new possibilities through hands-on exploration in an inspiring environment,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF’s innovative material solutions, and support the emerging design requirements of the market.”
“Designers not only give a product its shape, surface, color, haptics and ergonomics, they also decideon the materials to be used at anearly stage ofproduct development. With the Creation Center, we empower designers, engineers and developersto explore the full potential of BASF’shigh-performance materials, inspiring them to createthe products of the future,” said Alexandre Dreyer, Leader Creation Center, Asia Pacific, BASF.
Krishnamohan Narayan, Managing Director, BASF India Limited and Head, South Asia, said, “Increasing consumer demand in the automotive, footwear, furniture and consumer durables industriestriggers immense opportunities for innovation. The Creation Center will be a great platform to explore new ideas and future trends together with designers, engineers, developers and customers, therebydeveloping innovative solutions to meet the growing market needs. Further, our global network of Creation Centers at Shanghai, Tokyo and Germany will enable customers to access world-class technologies that promotebetter collaboration for mutual success.”
Clariant unveils two innovative reactive emulsifiers for polymeric binders – Emulsogen® CPA 100 XS and Emulsogen CPN 100 XS - to help paint makers achieve architectural coatings offering outstanding water-resistance and greater resistance to dirt pick-up and snail trails. Read More
After being included in LinkedIn’s 2021 roundup of top companies in Charlotte, North Carolina, Clariant continues to make its mark with the opening of our new Industrial Applications Innovation Center to support North America’s Paints and Coatings industry »Beyond Color« as an expansion of the current facility in Mt Holly just outside the city. Read More