Reinach, Switzerland, 29 November 2017 - Archroma, a global leader in color and specialty chemicals, today announced its first-ever collaboration with G-Star RAW.
G-Star RAW recently introduced a new capsule collection of denim colored using Archroma’s EarthColors, a range of dyes made from recycled plant waste.
Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.
Archroma’s EarthColors is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.
The three gorgeous colors available in the capsule collection: ‘Dark Plum’, ‘Asfalt’ and ‘Mazarine Blue’, are made from the non-edible parts of beetroot and saw palmetto, left over from agriculture industry or herbal extraction.
The collection hit stores November 1, 2017, and is available online.
“As denim innovators we’re always striving to challenge conventions – both in terms of style and future-proof processes. The introduction of EarthColors into G-Star’s jeans’ collection represents a successful collaboration with Archroma and the embodiment of our sustainable mindset which guides our product design from start to finish.” – Frouke Bruinsma, Corporate Responsibility Director, G-Star RAW.
“G-Star is the very first denim brand to collaborate with Archroma to create a collection of colored jeans,” comments Paul Cowell, Global Head of Brand Marketing, Brand & Performance Textile Specialties, Archroma. “By doing so, we hope they will inspire more denim brands and retailers to switch to sustainable dyeing ingredients that, like EarthColors, allow creating gorgeous colors – and at the same time are so much gentler on our planet. Because it’s our nature!”
AMAI Appoints Aditya A Shriram Deputy Managing Director DCM Shriram Ltd as the newly elected Vice President
ABB to roll out electric powertrain system for ArcelorMittal Nippon Steels new steel mill in Hazira India
Textil Santanderina launches authentic black denim collection based on Archromas eco-advanced DIRESUL® EVOLUTION BLACK sulfur dyestuff
DKSH Extends Agreement with Monash University to Accelerate Green Chemistry Innovations in Australia
The Alkali Manufacturers Association of India (AMAI) announced the appointment of Mr. Aditya A. Shriram, Deputy Managing Director of DCM Shriram Ltd., as the newly elected Vice President. The appointment was made official during the 46th Annual General Meeting of AMAI. Read More
Printing is as important today as it has ever been and it’s a segment that is changing fast. Sustainability challenges are driving the demand for Polytetrafluorethylen (PTFE)-free additives as consumers increasingly look for environmentally friendly alternatives. Regulations globally are also targeting PTFE and its PFAS (per- and polyfluoroalkyl substances) counterparts, meaning now is the time join the sustainable printing journey. The good news is that with the ongoing evolution of inks and th Read More
ABB is working in partnership with SMS group, a specialist in plant construction, mechanical and electric & automation engineering for the metals industry, to provide all the MV motors and MV drives for ArcelorMittal Nippon Steel’s new hot strip mill in India. The scope also includes a large number of low voltage (LV) drives. The project at Hazira, an industrial hub in Gujarat, is part of a major expansion of the site, which is already India’s fifth-largest producer of crude steel. When it becom Read More
Textil Santanderina, an innovator known globally for the manufacture of quality fabrics with controlled traceability, today launched its Advanced Black denim collection in collaboration with Archroma, a global leader in specialty chemicals towards sustainable solutions. Read More
What does it mean to have “cooked” something? Is heat the only way to break down proteins and transform raw ingredients? If you love ceviche, you know that’s not true … but how exactly does ceviche get “cooked?” No heat source is used, but it still undergoes a process in which proteins are denatured. We’re taking a closer look at proteins, how they denature and what that means for the food on your plate. Read More