“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft Booster collections let brands put the consumer in the driving seat of their personal care regimen, giving the individual hands-on control over what’s important at a particular time. Simply by adding a few drops of a specific booster to a base moisturizer or cleanser that product will transform into a much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo. So simple yet so effective, the possibilities for personalization are endless,” says Tori Dunn, Applications Chemist at Clariant and the formulator behind these boosters.
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