Reinach, Switzerland, 04 September 2019 - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Advance Denim Co Ltd (“Advance Denim”) will be the first Chinese denim manufacturer to offer a collection made with Archroma’s aniline-free* Denisol® Pure Indigo.

Established in 1987, Advance Denim is the oldest denim mill in China. The company has its own innovative research and development, manufacturing and sales teams, including a 120,000 square meter manufacturing facility in Shunde, China, and well as offices in Hong Kong, Shanghai, Amsterdam and New York.

With its motto: ‘True to Denim’, and focus on innovation and sustainable manufacturing, Advance Denim could only want to explore Archroma’s aniline-free* indigo solution, when it was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During traditional indigo dyeing process production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.