“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well, because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future,” said Brad Rice, director - R&D, Advanced Engineering at Callaway.
“We chose to work with GE Additive, to partner with experts, that represent best-in-class within the industry. GE Additive brings the total package to the table, offering end to end solutions; from printing machinery, raw materials, consultancy and build software,” he added.
“In terms of innovation and technology leadership in their sector, Callaway stands head and shoulders above the rest. This project has allowed us to add value to Callaway’s business goals,” said Chris Schuppe, general manager, AddWorks, GE Additive.
“We’re also taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey,” he added.
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