Ralf Zerrer, Global Head Innovation and Strategic Marketing at Clariant’s Industrial & Consumer Specialties Business Unit, comments: “Aristocare Smart is a new all-round talent for hard-surface cleaning. Brandowners can take advantage of the differentiating performance claims they can promote to customers. While formulators gain access to one ingredient that offers so many benefits and is suitable for a wide range of cleaner formats. The segment has been seeking a polymer add-on innovation capable of filling these gaps and we are excited about introducing Aristocare Smart to a wide audience at SEPAWA 2018.”
Bathroom cleaners featuring Aristocare Smart show powerful anti-streaking effects on a variety of hard surfaces. (Photo: Clariant)
Cleaners featuring Aristocare Smart are proven to deliver powerful effortless soap scum removal on shower cabin glass and other surfaces. (Photo: Clariant)
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