GSM Launches New Coating Resins Website To Provide Insight Into Performance and Sustainability

27 Aug 2018
Resins are an essential part of any coating, representing the backbone of any paint, lacquer or ink. The new website therefore delves into the entire DSM technology toolbox, including waterborne and powder coating resins; energy cure and plant-based resins; and solid acrylic and solvent borne resins. It also provides an insight into the various benefits and ad­vantages of coating resins solu­tions, with colleagues explaining first-hand how DSM plays a key role in solving real-life industry challenges in specific markets and applications.
From an environmental stand­point the new website also out­lines how the coating industry can meet the increasing demand from consumers and regulators alike for more sustainable solutions. In fact DSM has now aligned its commercial strategy with the UN Sustainable Development Goals of ensuring healthy lives and promoting wellbeing for all - at all ages (SDG 3); responsible production & con­sumption (SDG 12); and climate action (SDG13).
Specifically, the Coating Resins website explains how sustainable coating resins are safeguarding healthy living by re­moving potentially hazardous substanc­es like VOCs from coatings; tackling climate change by limiting the amount of energy used to create products; and reducing waste by using renewable ma­terials like plants to create next-genera­tion resins.
Fredrik Hjelmqvist, Managing Director of DSM’s Powder, Can and Coil Coat­ing Resins business: “As our insight and understanding of customers’ industries and end user applications becomes greater, we are able to create genuine solutions that address real problems for customers – like improved corrosion resistance and increased durability of coatings in hard-wearing applications. Perhaps even more important, this new website highlights the significant role that powder coatings plays in shaping the future of our planet thanks to the substantial sustainability benefits.”
Martin Vlak, Managing Director of DSM’s Specialty Resins business said: “In­creasingly we’re looking beyond our direct custom­ers to the end-user applica­tion - and the people that use it. How do they respond to how a product looks and feels? What performance criteria are most import­ant to them and how do we meet their growing desire for more sustainable and healthy coating solutions? This new website provides a flavor of how and why DSM is scratching beneath the surface of the coatings in­dustry to deliver real value based on deeper insight.”


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