Hyundai Motor Companys plant in Ulsan to exclusively use BASF Elastoflex for the production of car seats

01 Nov 2023
  • nnovative solution offers better in-cabin air quality and greater comfort
  • Maximizes productivity by reducing defects
  • BASF increases polyol capacity by 13,000 tons to meet the growing demand for low VOC solutions

Ulsan, Korea – October 23, 2019 – Hyundai Motor Company’s (HMC) plant in Ulsan will exclusively use BASF Elastoflex® flexible polyurethane (PU) foam systems for the production of its car seats. The highly resilient PU foam is a low volatile organic compound (VOC) solution, primarily used in automotive applications such as seats and headrests. Compared to conventional foams, Elastoflex provides higher comfort, improved elasticity, and better load-bearing properties.
“Lowering VOC emissions and enhancing driving comfort are major goals for an automotive OEM. We have focused on enhancing our product solution, Elastoflex, to meet the rapidly changing market trends and needs while maintaining excellent mechanical properties for outstanding performance and flexible design,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF.

To meet the toughest emission control regulations, BASF has optimized its production processes for polyol, which is used in the production of Elastoflex PU foams for high-comfort seat applications. The optimized production process translates to cost-effective and low VOC specialty polyols.

In the tests conducted by SGS Korea, a global leading testing agency, the new solution demonstrated a reduction in acetaldehyde and formaldehyde emissions of more than 30%, helping to improve interior air quality and health of car drivers. Site trials also demonstrated an improvement in line productivity with a reduction in defect rate owing to excellent flowability of the newly developed PU system.
“To meet the growing demand for low VOC solutions across industries and applications, BASF has also expanded its capacity of polyol in Ulsan by 13,000 tons. The expansion enables a stable supply of products, for Hyundai Motor Company and our other valued customers in Korea and overseas,” added Mr. Postlethwaite.
“We are delighted to cooperate with our long-term partner, HMC, to explore innovative low VOC solutions for the automotive industry. This is another example of successful collaboration with HMC, based on our technical expertise and material innovations,” said Brian Seo, business management Transportation & Industrial Korea.

Hyundai Motor Company Group, which accounts for more than 80% of the Korean automotive market, is also reviewing the material’s application in their headliners and steering wheels.


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